Job Title: Content Marketing Strategist, Kantar Marketplace
Job Location: Remote _US or London, UK
Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
About the division
Kantar Marketplace Market research platform
An automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster.
Kantar Marketplace brings together the best of technology and human expertise in a powerful market research platform, so clients get decision-quality insights in as little as a few hours. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. We are committed to helping our clients unlock powerful insights through our verified audiences, intuitive analytics dashboards and expert consulting - in over 70 countries.
The growing Kantar Marketplace team is seeking a Content Marketing Strategist to lead strategic brand storytelling initiatives and influence campaign strategy and design. In this role, you’ll work to raise awareness of Kantar Marketplace and elevate our brand voice, with the goal of establishing us as a clear leader in the market research platform industry. You’ll also elevate the profile of our product content and shape demand generation activities. This is a highly collaborative team where individuals have strong ownership and can make a big impact on the business. You will work in close collaboration with Product Marketing, Demand Generation, Digital Marketing and Business Development, as well as the extended Global and in-country Marketing teams. In this position, you will report to the Product Marketing Director, Kantar Marketplace.
Key responsibilities will include:
Develop thought leadership and editorial content that builds the Kantar Marketplace brand.
Drive campaign strategy, teaming with Product Marketing and Demand Generation. Build content maps, recommending content topics and formats designed to nurture prospect through the buyer’s journey.
Create demand generation content, teaming with vendors and internal stakeholders. Content may include web copy, blog posts, email, social, whitepapers, case studies, videos and presentations, etc.
Own the Kantar Marketplace brand voice and ensure it is applied consistently across all marketing content. Provide guidance on the most effective tone and continually raise the bar on copywriting quality.
Lead the editorial planning for Kantar Marketplace blog, working with internal SMEs and external ghost writers as needed to produce engaging thought leadership.
Team with Public Relations to generate storylines and marketing activations that will generate press coverage and resonate with online audiences.
Develop a social media editorial calendar in support of brand awareness and demand generation goals. Team with creatives on execution as needed.
Own content production processes, working with external vendors and internal stakeholders to continually improve content quality. Maintain Kantar Marketplace editorial calendar and ensure in-country marketing leads have visibility into the content pipeline.
Utilize data-driven insights to generate content ideas and continually improve content performance.
Level-up thought leadership, drive awareness and establish Kantar Marketplace as a leader in the market research platform space.
Develop a robust 360-degree content marketing program that builds the Kantar Marketplace brand and feeds the sales funnel.
Increase marketing qualified leads and signups, working in collaboration with the team to meet overall Kantar Marketplace business objectives.
EXPERIENCE & CAPABILITIES
At least 5-7 years of experience in Content Marketing and/or related roles. A mix of startup and large enterprise experience is preferred, including some experience with software as a Service (SaaS) products.
Results-oriented, with a track record of implementing successful content marketing programs that drive growth. Capacity for both big-picture thinking and tactical execution.
Familiarity with key measures of content and campaign effectiveness. Ability to think critically and make optimization decisions based on data.
Understanding of the buyer’s journey and content mapping, as well as how to leverage these tools as part of structured content planning.
Strong command of SEO principles and how to leverage keyword research for content ideation.
Proactive solution-seeker who brings fresh approaches to the organization. Takes initiative to bypass roadblocks and thinks creatively on how to accomplish organizational goals.
Comfortable working with diverse, matrixed stakeholder groups, with the ability to establish strong cross-functional relationships at all levels of the organization.
Capable of working at a fast pace, both independently and as part of a team.
As part of the interview process, you’ll be asked to provide a portfolio or examples of previous content work.
We provide a comprehensive, highly competitive benefits package, including
Medical plans with comprehensive, affordable coverage for a range of health services
Health Savings Account/FSA
Dental, Vision and benefits to cover unique healthcare needs
401k with matching
Tuition Reimbursement, Commuter benefits
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.
PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.
The salary range for this role in New York is $92,300 – $153,900. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
LocationNew York, World Trade CenterUnited States of America
Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.