University of Wisconsin-Madison

Madison, WI


Employment TypeContractor
Date Posted2022-06-13
Direct Apply
Valid Through2023-05-11

Job Description:


Minimum $60,000 ANNUAL (12 months)
Depending on Qualifications

Job Summary:

As part of the Integrated Marketing Communications (IMC) Team within the Division of Continuing Studies (DCS), Marketing Account Manager will work both independently and collaboratively to manage large- and small-scale marketing projects supporting DCS programs.

As a Marketing Account Manager you'll establish and maintain partner relationships, serving as a primary point of contact for assigned program areas. You'll work collaboratively with the internal creative and digital teams, as well as outside agency partners to create marketing plans, and manage creative projects from drafting project briefs through reporting that meet client expectations and enrollment goals.

The ideal candidate will have a minimum of 3 years' professional experience in an agency or with an in-house marketing team and can demonstrate success working independently on complex projects.


Contributes to the development of marketing strategy and oversees implementation of marketing plans, projects, and campaigns. May supervise personnel within a work unit marketing team.
  • 20% Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets
  • 30% Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results
  • 30% Oversees creative development and project management processes for marketing activities
  • 10% Collaborates with internal teams to develop and provide feedback on all marketing assets and tactics
  • 10% Collaborates with program leadership to understand and develop goals for marketing campaigns
Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion


Bachelor's Degree


Knowledge and Skills Required:
- 3 years professional experience in an agency or in-house marketing team
- Proven ability to manage multiple projects simultaneously from planning through execution and reporting
- Demonstrated experience planning integrated marketing campaigns that incorporate a variety of tactics

Knowledge and Skills Preferred:
- Experience in a higher-education setting

COVID-19 Considerations:

UW-Madison continues to follow necessary health and safety protocols to protect our campus from COVID-19. All employees remain subject to the COVID-19 Workplace Safety Policy: https://policy.wisc.edu/library/UW-5086 . Please visit https://covidresponse.wisc.edu for the most up-to-date information.

Work Type:

Full Time: 100%

It is anticipated this position will be remote and requires work be performed at an offsite, non-campus work location.

Appointment Type, Duration:


Additional Information:

The Division of Continuing Studies is committed to building a diverse workforce. Members of
underrepresented communities are strongly encouraged to apply.

How to Apply:

To apply for this position, please click on the "" button. You will be asked to upload a resume, cover letter, and list of three professional/supervisor references as a part of the application process. References will not be contacted without prior notice. Please ensure your resume and cover letter address how you meet the minimum/preferred qualifications for the position.


Taylor Zeilinger
Relay Access (WTRS): 7-1-1 (out-of-state: TTY: *****, STS: *****) and above Phone number (See RELAY_SERVICE for further information. )

Official Title:

Marketing Manager(CM014)



Employment Class:

Academic Staff-Renewable

Job Number:


The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/

Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .

Applications Open: Jun 13 2022 Central Daylight Time
Applications Close: Jun 27 2022 11:55 PM Central Daylight Time

Job ID: 6201198171784470610

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