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Marketing Automation Manager

Indianapolis, Indiana Jobs

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5/15/2022
$118,010 - $144,234
Position: Marketing Automation Manager
Location: Fully Remote
Starts: June 6, 2022
Duration: 6+ Months
Status: Freelance
Rate: Depends on Experience

Our life sciences client is seeking a part-time, freelance Marketing Automation Manager who is an expert in Marketo. This is a 20 hour/week, fully remote position! Duration is approved for 6 months, but will likely extend beyond 1 year.

***All applicants must have a strong background in Marketo to be considered. We're looking for an internal Marketo expert!

Marketing Automation Manager Responsibilities:
- Setup campaigns in Marketo
- Bridge the gap between Marketo and Salesforce
- Review marketing requests and act as the main point of contact for all Marketo or automated marketing projects
- Consult on the best ways to execute that request in Marketo to obtain maximum engagement
- Set up programs, email campaigns, triggers, sometimes Forms and Landing Pages, etc.
- Lead generation, lead scoring
- Build nurture campaigns
- Review email copy and design provided by the requesting manager and make copy/design/email layout recommendations to maximize engagement
- Audience segmentation, drip campaigns
- Reporting on campaigns, A/B testing, optimizations
- Pull lists from Salesforce as needed

Marketing Automation Manager Must Haves:
- Marketo expert + ability to consult with internal team on the tool as needed
- Expert in how Marketo and Salesforce work together
- Excellent with technology and data
- Experience with Salesforce
- Expert in creating Marketo Forms & Campaigns

Marketing Automation Manager Nice to Haves:
- Familiarity with Sitecore
- Experience with Direct Mail through third party apps in Marketo

#IND123
#LI-TW

Submit resume (and samples if applicable) to: *****","jobLocationType":"TELECOMMUTE","remotetype":"Fully remotePDN-964ceb38-4dd6-4734-bb48-37db923e43a7

Job ID: 3584854877345140996

Agency

Agency

Marketing Automation Manager

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Indianapolis, Indiana, 46268