We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .
What you'll do here:
As the Marketing Events Manager, you will manage all aspects of events to support Infosec's participation in trade shows, national conferences, local events, webinars and our regional Infosec Inspire client conferences to build brand awareness, engage clients and generate leads. You will manage budgets, work on pre-event marketing and planning, post-event analysis, and generally make sure the event runs smoothly and efficiently. Reporting to our Director Brand and Content Marketing, you'll assume leadership of a fast-paced trade show and virtual webinar schedule. At the same time, the success of the program will depend upon you assuming full ownership of each event, whether you attend or not. You'll have the opportunity to showcase your own creativity as you envision, design and execute focused programs to drive brand awareness and leads in both security and vertical-specific conferences.
Work cross-functionally to plan and develop effective pre-show and post-show marketing campaigns and master event tools to develop event websites and registration landing pages
Prepare and implement a detailed event work plan aligned to event goals
Develop event playbooks and brief event staff, setting expectations to ensure goals are met
Manage an events budget and show return on investment on tactics
Build webinar environments, host webinar training, moderate live webinar events and manage post-event follow up and attendee engagement
Lead the conceptualization, planning and execution for our regional Infosec Inspire client conferences, leaving clients delighted and prospects further down the funnel
Hire and wrangle speakers and subject matter experts
Deliver event post-mortems to show performance to brand and company goals
Manage design, layout, cost estimates and construction of exhibits and trade show displays
Maintain relationships for favorable treatment with show vendors
Maintain communication with any outside vendors contracted for the event
Hire A/V teams or equipment as needed
Setup and breakdown event space or prepare other event staff
Skills you will need here:
3-5+ years of related experience — marketing, event or communications experience preferred
The ability to manage workloads and prioritize requests to meet deadlines
A proactive approach to managing internal customers, such as ensuring that they register on time and share event details with external stakeholders
Outstanding project management and execution skills
A proven ability to communicate effectively with sales, marketing, executive management and vendors
Proven experience with software tools like WordPress or Squarespace, Cvent or Eventbrite, Adobe Photoshop or similar tools to design webpages and update materials
Strong problem solving, negotiation and interpersonal skills
Ability to translate big-picture event strategy into tactics, working both independently and in collaboration with other teams as needed to meet event deadlines and goals
Excellent attention to the details without losing sight of the big picture
Ability to travel 25% of the time
Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It’s our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture.
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at ***** or you may call us at *****.
If you are a CO State, NY State, WA State, or Jersey City, NJ resident, please email ***** to receive compensation information for this role. Be sure to include this posting’s job ID in the subject line of the email to help ensure a timely response.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.