A Premier Needle Arts Company
Vancouver, WA - Hybrid - Full Time
The Challenge and The Opportunity
We have an immediate opening for a Marketing Manager with Knit Picks. This person will focus on developing cohesive marketing plans that support our revenue goals for each period. You will formulate and execute new and effective content marketing strategies, evaluate and report on marketing campaigns, coordinate with other managers to ensure clear communication across multidisciplinary teams, and work with the team to develop content strategy and drive demand. If you are comfortable seeking out and using data to create inspired and cohesive campaigns that can be used across multiple platforms and you are a curious thinker who can recognize trends in the industry and propose ways to improve, promote, and grow our brands, this could be the job for you. While you do not have to be a knitter or crocheter, genuine appreciation and interest in the art of crafting is essential to your success.
Email - Partner with brand, creative, and content directors to plan the email calendar; manage email campaigns from conception to send and coordinate related promo codes and landing pages with web developers.
Cycle Launches - Manage six-week launch cycle activities, including sales/ graphic plans and promotion set ups; work with graphics team to creating assets for new products and promotions; create and edit email and catalog copy and related advertising; assign graphics.
Promotions - Work with the brand director to set sales and promotions calendar; project manage promotions and sales by working with content editors, inventory planners, and web developers to managing site structure, code set up, timers, and graphics.
Analysis - Conduct market research and competitive pricing analysis to ensure the sale and profitability of products and services; use sales forecasting to drive strategic planning; review the efficacy of existing marketing campaigns and strategies; maintain knowledge of trends and developments in the market.
Within 1 month, you will:
Learn the production schedule and deliverable routing and proofing process.
Begin communicating and coordinating with teams across multiple departments.
Track and analyze the results of online and print marketing campaign analytics, catalog sales data, online sales data, and promotional events and offers.
Within 3 months, you will:
Have developed a solid understanding of customer persona, and brand voice and aesthetic.
Contribute to the marketing planning, including email content and campaign planning.
Have a solid understanding of launch cycles and procedures, take over coordinating and executing campaign and product launches.
Contribute to ownership of revenue goals.
Within 6 months, you will:
Understand merchandising strategy, prepare and propose marketing strategies.
Oversee email marketing campaign execution from start to finish.
Use your cultivated understanding of the yarn market and customer demographic to execute informed online customer growth and outreach initiatives.
Compensation: Exempt, $66,000 to $75,000/yr. DOE plus annual bonus based on company profitability. Read more about our benefits package below.
Crafts Group's yarn division houses two of the industry’s most highly regarded direct-to-consumer brands, Knit Picks and Crochet.com. The DTC Yarn Division team is a group of dedicated crafters, designers, photographers, and web builders, working together to drive our customer focused e-commerce business. We produce social media, learning content, develop proprietary products, and support the development of the fiber arts industry at-large. We are exceptionally collaborative, thoughtful, and passionate about supporting not only each other but the diverse yarn market. We are a team of people with big ideas who talk openly and candidly with each other, always with respect and kindness, about how we can grow and thrive.
For thirty years Crafts Group has been making crafts accessible to everyone through quality products and engaging content. Today, Crafts Group is home to four thriving e-commerce brands that serve quilters, knitters, crocheters, and sewists. Our core mission (and passion) is to inspire and enable people to create beautiful things. We give crafters the tools they need to support their handmade lifestyle.
We source the best quality yarns, fabrics, threads, and other supplies so that crafters can do what they do best: create. The close-knit teams for all four brands are headquartered just across the river from Portland, OR. Located ten minutes from the Portland Airport, our Vancouver office is a supportive and creative environment. If you value community, creativity, and all things handmade, this is the place for you.
Crafts Group is an equal opportunity employer. We are committed to building a company that represents the craft communities we serve. We welcome employees of all backgrounds and perspectives, and we are committed to providing an inclusive working environment.
After your training and introductory 90 days you may be approved in a hybrid arrangement; all staff is scheduled to be in-office on Tuesday’s and Wednesdays.
The successful candidate will have:
Three or more years of related professional experience, including demonstrated success in a lead or senior Marketing role required.
Bachelor’s Degree in marketing, business, or another similar field preferred.
Thorough understanding of principles and methods used to promote, display, and sell products and services.
Ability to gather and use data to support the decision-making process, and to explain to others how this data supports your marketing plans.
Ability to pivot and ensure priorities are always in order.
Excellent organizational skills and attention to detail. Comfortable managing processes, schedules, and suggesting new ways of working when you see them.
Experience working with teams from multiple disciplines, including IT, Purchasing, and Creative. Ability to build and maintain important partnerships with our community of content creators, industry professionals, and creative contractors.
Excellent verbal and written communication skills to convey concepts internally and externally.
Strong analytical and problem-solving skills. Comfort with data and business analytics and the ability to merge marketing plans with revenue goals. You are the part of the team making sure we understand the results that correlate with our goals.
Strong supervisory and leadership skills. Emotional intelligence. Dedication to continued growth and development.
Proficient with Microsoft Office Suite, especially Teams, PowerBi, Excel, Word, and Power Point. Knowledge of Adobe Creative Suite, Google Analytics, Sprout Social and Basecamp is helpful but not required.
We offer a generous benefit package, including:
Multiple medical and dental plan options after 30 days (with company contributions to the premium costs).
Healthcare Savings and Flexible Spending Accounts.
Vision and other voluntary life and income replacement plans.
Company-paid Life and Disability benefits.
401(k) Retirement Savings Plan with Employer Match.
Generous paid time off benefits.
Employee discounts at all Premier Needle Arts companies!!