Purpose Office, Portfolio Marketing Strategist
Are you a confident, motivated, visionary strategist and marketing leader who is unafraid to think differently? Are you a successful B2B marketing visionary willing to onboard with one of the fastest growing businesses within Deloitte? Does working with an entrepreneurial team of business stakeholders to drive growth appeal to your inner entrepreneur? Are you always on the hunt for the next new and exciting way to market your business? Do you thrive in a fast-paced environment, working with an energetic leader and colleagues in a heavily matrixed, virtual setting to meet our business needs? Are you ready to collaborate with Deloitte leaders, communications teams, public relations, external agencies, and global marketers? We are seeking a passionate and experienced portfolio marketing strategist to take on this role and lead efforts for a high-growth business. We are looking for you!
The Portfolio Marketing Strategist for the Deloitte Purpose Office will work directly with business leaders to strategize, plan, and oversee marketing activities, develop and implement new marketing strategies and approaches and will drive engagement and business growth. In this role you will build the best-in-class marketing strategy, aligned to business goals, that provide a clear return-on-investment. You will utilize innovative, go-to-market tools and approaches leveraging the full capabilities of Deloitte's Marketing Excellence organization, to maximize market reach, return on investment, and impact for the business.
What you'll do:
As a Senior Marketing Manager in Deloitte Services LP, you will contribute to the growth and development of our organization in a variety of ways, including:
Raise awareness of Deloitte's commitment to Purpose by developing an integrated, multi-dimensional marketing approach that engages players across the ecosystem, both internally and externally
Cultivate and own strong relationships with third-party party organizations and/or associations, acting as marketing leader to support the development and execution of collaborative marketing efforts and campaigns
Integrate marketing efforts and business collaboration by acting as the connection point across Marketing Excellence, internal communications, public relations, global marketing, etc.
Drive and promote the overarching core messaging framework, working across adjacent pillars to ensure harmony in messaging, and go to market approach
Collaborate internally with stakeholders across the firm to develop complementary strategies, amplify messages, and maximize impact
Drive the annual marketing planning process, including discussions with leadership around business priorities
Develop the marketing strategy and the prioritization of how marketing will support business priorities and campaigns based on channels, resources, capabilities, and costs
Collaborate with Public Relations team to drive media coverage
Define metrics and KPIs to assess marketing success, activity and channel levels to inform future strategy and tactics; track and report campaign KPIs and ROI and own success story development
Deloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.
Skills and Competencies
Demonstrate a deep understanding of integrated marketing and communications, including marketing strategy, branding, campaign development, experience design and execution and communications
Self-starter that enjoys working in a dynamic environment, with a bias towards action
A natural born networker that enjoys building relationships across a broad set of interested parties
Ability to make connections in a highly matrixed environment
Executive presence, professional client service manner, demonstrated ability to take initiative
Strong persuasive communication skills; able to gain consensus through influence and pivot when warranted
Ability to manage multiple and complex projects concurrently
The ideal candidate will have 15 years of experience in B2B marketing, (experience in professional services is a plus) with the ability to work in a matrixed organization with a virtual team
Bachelor's degree, ideally with a focus in Marketing or a related business field
Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
An innovative mindset that can think strategically with excellent follow-through skills
Proven experience developing and executing on strategic marketing plans
Experience in managing business operations including budgets and reporting
Strong persuasive written and verbal communication skills - confident presentation skills - able to expertly position and tell compelling stories and influence both internal and external audiences
Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve
Limited immigration sponsorship may be available.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.