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Boston Consulting Group

New York, NY

Senior Knowledge Analyst - Digital Marketing Growth in CPG

LocationNew York, New York 10000
Employment TypeContractor
Date Posted2022-02-11
Direct Apply
Valid Through2023-10-25

Job Description:

WHAT YOU'LL DOWe are seeking a strong candidate with experience and passion to fill a Topic activation Senior Knowledge Analyst (SKA) role within the Consumer Practice, focused on the topic of Digital Marketing Growth. Knowledge Team members work with case teams and topic leaders and build and deploy leading edge IP data tools/assets to deliver insight.

As a Senior Knowledge Analyst (SKA) within Consumer Practice, you will work in a growing global team, providing expertise on digital marketing whilst working together with case and proposal teams to provide knowledge assets, analysis and expert advisory. You’ll serve as a thought partner and content expert to case teams and topic leaders, helping structure and solve complex issues.

Additionally, you will support your Practice in developing existing & new intellectual property and knowledge assets. You will work on commercialization efforts for the Digital Marketing Growth topic within CPG companies, in conjunction with business leaders, supporting marketing efforts, conferences and publications. As Senior Knowledge Analyst you will help assess clients digital marketing maturity and capabilities based on both quantitative and qualitative observations, build tools, and work with BCG client teams to develop capabilities that drive client performance.

BCG’s Consumer Practice is one of the firm's largest industry practice areas and keeps growing continuously across all regions. BCG’s Consumer practice creates breakthrough innovations for clients in the four sectors: consumer goods, retail, fashion & luxury and travel & tourismYOU'RE GOOD AT

  • Applying your digital marketing expertise when contributing to building and deploying a product/tool/data, taking different client contexts into account

  • Framing, structuring, and sharing intellectual property, with the ability to write clearly and concisely

  • Working creatively, flexibly, and analytically in a time limited, problem-solving environment

  • Communicating with senior stakeholders, being credible and proactive

  • Codifying knowledge and maintaining working collaboratively and effectively in a group dynamic often virtual, proficient in agile ways of working

  • Working autonomously with a strong entrepreneurial spirit

  • Bringing a curious and creative mindset, open to new things and able to propose innovative ideas


  • 1-2+ years CPG consulting experience focused on digital marketing growth

  • In lieu of consulting experience, 2+ years of CPG industry experience minimum focused around digital marketing growth; 3-6+ years of experience preferred

  • Bachelor's Degree required (advanced degree preferred)

  • Deep knowledge and passion for the Consumer Products sector and working across multiple projects/stakeholders

  • Proficiency in PowerPoint and utilizing data to reach conclusions through Excel, Alteryx/Tableau, or other data tools

  • Fluency in English

  • Outstanding interpersonal and communication skills to interact with internal and external stakeholder while working in a global collaborative team environment

YOU'LL WORK WITHAs a Senior Knowledge Analyst, you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up of a diverse pool of knowledge positions that allow us to pursue exciting, innovative knowledge careers.ADDITIONAL INFORMATIONThe Knowledge Team (KT) is a group of functional and/or industry experts leveraging deep domain knowledge to enable insight for case teams and clients. KT members are affiliated to BCG Practice Areas, plugged into the strategic agenda and building and deploying leading edge IP data tools/assets to deliver insight.

BCG's Knowledge Team members have the opportunity to be staffed on cases and help co-create insights with case teams and clients through expert perspectives on industry trends, delivery of proprietary data or tools in a particular function and complex research and analysis of market information. KT members also support the PA’s business development and proposals and help to organize and codify the knowledge that enables BCG to deliver superior business value for its clients.

Total compensation for this role includes base salary, annual discretionary performance bonus, contributions to BCG’s Profit Sharing and Retirement Fund (PSRF), and a market leading benefits package described below.
Some local governments in the United States require job postings to include a reasonable estimate of base compensation. We expect your total annualized compensation to be approximately the following:
· In New York City the base salary is between $105,000- $121,600 (USD); placement within this range will vary based on experience and skill level
· In other locations, competitive pay is commensurate with the role and geography
· Annual discretionary performance bonus between 0-16%
· 5% Profit Sharing Retirement Fund (PSRF) contribution, increasing to 10% after two years of service. Contributions are vested immediately and there is no waiting period

All of our plans provide best in class coverage:
· Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
· Low $5 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
· Dental coverage, including up to $5,000 (USD) in orthodontia benefits
· Vision insurance with coverage for both glasses and contact lenses annually
· Reimbursement for gym memberships and other fitness activities
· Fully vested retirement contributions made annually, whether you contribute or not
· Generous paid time off including vacation, holidays, and annual office closure between Christmas and New Years
· Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
*Employees, spouses, and children are covered at no cost. Employees share in the cost of domestic partner coverage.

Job ID: 6485367248500529420

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