At Ford Motor Company, we believe freedom of movement drives human progress. We also believe in providing you with the freedom to define and realize your dreams. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career potential as you help us define tomorrow’s transportation.
The Senior Content Strategist will work with Global Digital UX team designers and researchers, product managers, engineers, and data scientists to best support the customer in their shopping & ownership experience. In this role, they will use their understanding of UX design principles and IA best practices to simplify complex concepts into digestible, user-friendly content. This position will work in lockstep with the UX designers. In addition, the Senior Content Strategist will be responsible for ensuring a consistent brand voice, developing, and evolving content standards, content and messaging strategies, best practices, and processes. This position will help align the content strategy across all channels to drive business value and support an optimal digital experience for the customer. This person will report to the Head of User Experience and does not have any direct reports.
What you’ll be able to do:
50%-Collaborating with User Experience and Creative to evolve the user experience, develop content direction, and support the team through hands on writing, content audits, and providing quality assurance
30%-Develop and evolve content standards, content and messaging strategies, best practices and processes.
10%-Build and maintain relationships with product lines, Usability, SEO, technology, copywriters, online editors, photographers, partner agencies and other vendors.
10%-Develop roadmap for Content Strategy based on user research and benchmarking.
The minimum requirements we seek:
Bachelor’s degree or a combination of education and equivalent experience.
5 years of demonstrated UX Content Strategist experience in developing and managing content in a digital environment.
A portfolio of work that demonstrates a deep understanding of the design thinking process and user-centered content choices
Our preferred requirements:
Master’s in Communications, Journalism, English, Library Science or related field
Strong knowledge of UX design methodologies, information architecture best practices, and web usability principles
Experience leading design thinking workshops and familiarity with user research methodology
Previous ecommerce, automotive or agency experience
Deep knowledge of mobile, web, and ecommerce design trends and technologies
Experience working in a collaborative, cross functional team; consistently demonstrating effective management of shifting priorities, delivering thorough work products, and meeting project deadlines
Strong verbal/written communication skills; Ability to translate complex information into easy-to-understand designs and visual elements
Strong attention to detail
What you’ll receive in return:
As part of the Ford family, you’ll enjoy excellent compensation and a comprehensive benefits package that includes generous PTO, retirement, savings and stock investment plans, incentive compensation and much more.
You’ll also experience exciting opportunities for professional and personal growth and recognition.
If you have what it takes to help us redefine the future of mobility, we’d love to have you join us.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.
For information on Ford's salary and benefits, please visit:
At Ford, the health and safety of our employees is our top priority. Vaccination has been proven to play a critical role in combatting COVID-19. As a result, Ford has made the decision to require U.S. salaried employees to be fully vaccinated against COVID-19, unless employees require an accommodation for religious or medical reasons. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired
Requisition ID : 3216