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As a Senior Web Analyst ,you will be a key senior team member responsible for everything related to Newsela s web analytics projects. You will own the architecture, implementation, documentation, event tagging conventions, and event tagging specifications used to track and study user behavior across all our websites using Heap. io auto-capture as well as its custom events. You ll partner with Product, Marketing, Engineering, Learning, and Data Systems teams to produce analysis and help formulate, standardize, and implement tracking requirements. You ll also serve as a subject-matter expert on digital implementation and measurement as it relates to web analytics for all Newsela websites. You ll lead the formulation of a sustainable and reusable framework for collecting, reporting, and analyzing digital behavior and web analytics data with the goal of improving user experience and increasing acquisition, conversion, engagement, and retention.
Why Youll Love This Role:
You will get to work with leaders across Newsela and help provide them with reliable insights using web analytics. Your web analytics data will capture teachers and students usage of Newsela products, and the insights you deliver will help drive decisions across the organization. You ll be working alongside data analysts and data scientists who are investigating and answering strategic questions that will impact our product and marketing strategy. Ultimately, your work will drive meaningful enhancements to the learning and teaching experience for students and teachers across the U.S. and help improve the future of K-12 education.
Why We ll Love You:
Job ID: 5411084887748691095
Chicago, Illinois, 60651